Phase 1
Market Validation
Decide whether to proceed, iterate, or kill before committing execution resources.
- Verdict block — Proceed, Iterate, or KillFrames the call clearly so the team knows whether to move forward, refine, or stop.
- Assumption stress testingSurfaces the core assumptions and shows which ones need proof before execution.
- Failure probability mappingHighlights where the idea is most likely to break across demand, market, and execution.
- GTM and channel planningOutlines the first customer path, channel options, and realistic traction routes.
- Unit economics and capital analysisTests pricing, margin, and capital needs before resources are committed.